The Best Social Platforms

Today we will be talking about what the best platforms are when it comes to social media marketing. It is important to know which ads perform best on the different platforms and what platforms will work best for your business. This week’s newsletter will describe up-to-date, valuable information and statistics on the top social media platforms.

Facebook:

First off, as you may have guessed, it is Facebook. Facebook is the top social media platform in 2021. Here are some key statistics that will help you decide which social media platform is best for you.

• 2.70 billion monthly active users

• 10 minutes on average for time spent on the app per day

• 60% of all social media users are on Facebook

• 80 million small business Facebook pages

Instagram:

Coming in at number two is Instagram. Instagram targets a younger audience than Facebook and has less than half the monthly users of Facebook.

• 1.16 billion monthly active users

• 62% of users log in at least once a day

• 130 million monthly clicks on commercial posts

• 14% of U.S. adults have never heard about it

TikTok:

It may be a surprise to some people that TikTok is number third on the list. TikTok has blown up over the last couple of years and is now ranked number three on the most popular social media platforms list. TikTok is a great marketing platform to use when trying to reach a younger audience.

• 689 million monthly active users

• 38% increase in monthly users from 2019-2021

• 52 minutes on average for time spent per day on the app

• 2 billion downloads on App Store and Google Play

• 41% of users are aged between 16-24 years old

Pinterest:

Pinterest is also a surprising one to a lot of people. It seems like everyone has Pinterest, but how many people use it that often? A lot. 

• Pinterest has had a 38% increase from 2019 to 2021

• ⅓ of users use it to follow companies

• 70% of users are female

• 77% of users find new products when browsing

I hope this week’s newsletter helped you better understand these top platforms and give you a good insight into what media might be the best for your business.