Top 4 Tips for PPC Ads

Here are some simple tips to maximize your results and boost your confidence when creating PPC (pay-per-click) google ads. 

When it comes to running Google ads, there are challenges that you will come across that may stand in your way of actually producing results. With these tips, you will overcome these challenges and deliver the results you may be struggling to get. 

A well-constructed PPC campaign is critical to your success when running google ads. If done incorrectly, your ads can cost more than your returns. This is why it is essential to know what you are doing and construct your ads campaign. 

Let's get right into it.

Have a Solid Landing Page:

It’s essential to have a landing page that encourages the potential customer to pay for the product you are advertising. 

Once the potential customer clicks on your ad, the landing page’s job is to convert the potential customer to a paying customer. 

The customer is already interested in your product; therefore, you can increase conversions by displaying the same message on your landing page.

Fill Out All Headlines and Descriptions:

Filling out all available headlines and descriptions will make your ads perform better by taking up more space on the page. Take advantage of Responsive Search Ads (RSAs). When using RSAs, create a list of headline and description options, and Google will create different combinations of different headlines and descriptions to find the best result.

Use Ad Extensions:

Ad extensions play a huge role in the performance of your ads. Some common extensions consist of site link extensions, callout extensions, call extensions, and location extensions. These increase an ad’s clickthrough rate and visibility on the search results page for your ad. The more space your ad takes up, the greater the visibility and chances of potential customers clicking on your ad. 

Use Negative Keywords:

Using negative keywords is a powerful way to exclude people you know would not be interested in your ads. This tells Google what your product is not. Google then avoids keyword searches that don’t relate to your targeted audience. 

When creating your next ad campaign, use these strategies and watch your results increase, leading to better results, more conversions, and more paying customers for your business.